It took eight months to transform the interior, which had formerly consisted of a host of small rooms. “It’s so restful to have the water flowing below you.” “We really fell for the fact that it’s directly on the Seine,” she says.
The Eiffel Tower is just across the river, slightly to the left, and if Bernard steps out on to the balcony, she can see all the way to Montmartre and the Sacré Cœur. Located in a 1930s building, the apartment offers spectacular views of some of Paris’s most famous monuments. She initially went to visit this one in that capacity, but fell so in love with it that she and Castille, the head of a medical start-up, decided to buy it. In between finance and fashion, Bernard dabbled in real estate for several years, largely hunting down houses and apartments for friends and acquaintances. They sold out within a fortnight and the label now has a network of nearly 60 salespoints, from Paris to Lisbon and Tel Aviv to Amsterdam. The official launch took place at the height of the pandemic in May 2020 and their collection of leggings, kaftans, loose shirts and dresses proved an instant success. Tie-and-dye takes me back to my youth when I sold jeans on Venice Beach in Los Angeles.” “We hired a scooter and went down little alleyways hunting for a tailor and for women who worked with the tie-and-dye technique,” recalls Bernard. The idea came to them during a trip to Bali in 2020, where they decided to have some clothes made for themselves.
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After 22 years working as a broker in finance, she set up a fashion brand, Love and Let Dye, with her friend, Marine Vignes, who is best known in France as a TV weather presenter.
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They also painted the living room in a deep yellow that she refers to as “curry”.Ĭolour is very much at the heart of the ebullient Bernard’s latest professional venture. Instead, they opted for a khaki in the entry hall and dark chocolate brown doors. W hen Célia Bernard and her husband Jean-Marie Castille found this two-bedroom Parisian apartment directly on the Right Bank of the Seine, they were sure about one thing: they didn’t want to paint it white.
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